PUMA
branded content highsnobiety
We reimagined the iconic Speedcat silhouette with a modern pulse—bridging archival energy with street-forward styling. Through a stylized branded content video and editorial stills, we brought the shoe back into the cultural spotlight, capturing motion, attitude, and speed as a state of mind. Every frame was designed to breathe new life into a silhouette rooted in motorsport heritage but reborn for today’s style disruptors.
Role: Creative Direction / Concept Development / Editorial Oversight
