RAY-BAN | META EPIC RECORDS
branded content highsnobiety
To celebrate the launch of Ray-Ban Meta smart glasses and 20 years of Highsnobiety, we crafted an unforgettable night in Paris that merged tech, music, and style under one roof. Set inside an intimate Parisian apartment, the “Off the Record” experience reimagined the traditional launch event as a behind-the-scenes creative sanctuary—inviting tastemakers, artists, and editors to interact with the product in a way that felt personal, cinematic, and lived-in.
In partnership with Epic Records, performances and demos unfolded organically, with the smart glasses capturing real-time content from the artist’s POV.
Role: Creative Direction / Experiential Concepting / Brand-Talent Integration
