Crown royal
branded content highsnobiety
For Crown Royal’s Super Bowl campaign, we brought southern royalty to the spotlight shooting legendary rapper Juvenile in a visual tribute that honored legacy, culture, and community. Through cinematic stills and branded video content, we redefined what it means to give people their flowers while they’re here. Set against the backdrop of one of America’s biggest cultural stages, the work fused heritage with hype—making Crown Royal not just a drink, but a crown worn with purpose.
Role: Creative Direction / Concept Development / Editorial Oversight / Copywriting
